Google Ads Campaign for a Leading Plastic Pallet Supplier

20x ROAS with 3000+ conversions

The Opportunity

One of Australia and New Zealand’s leading suppliers of pallets, crates and spill containment products approached us with a clear goal, they were looking to increase visibility among new industries and decision makers, and most importantly Increase sales through digital channels.

 

With an already strong product range, what they needed was exposure to the right audiences who were actively searching for reliable plastic pallets for logistics, exports, and industrial use.

Our Approach

We knew from the outset that this was a long term B2B strategy, not a short sprint.

 

Our Google Ads campaign focused on:

  • Targeting specific regions in Australia with personalised messaging
  • Reaching decision makers at established businesses who manage procurement and logistics
  • Setting up structured campaigns and ad groups based on industry segments
  • Competitor keyword analysis to identify opportunities and gaps
  • Writing industry relevant ad copies and testing multiple variations
  • Ongoing technical optimisation, including negative keywords, bid strategies, and landing page alignment

 

We worked closely with the client to refine campaigns over time, ensuring the ads stayed relevant as market needs evolved.

The Outcome

The campaign has been running continuously for over 2 years, and the results speak for themselves:

  • Total ad spend: AUD $200,000+
  • Impressions: 1.38 million
  • Conversions: 3,000+ (with an average order value of over $1,000)
  • Return on ad spend (ROAS): Approximately 20x

 

For every dollar spent, the client reported receiving around $20 in return, a result made possible through a long term, data led approach and consistent optimisation.

Why It Worked

  • We did not rely on one time tactics.
  • We built a strategy designed for the long haul.
  • We listened to the client’s goals and aligned our efforts with real business outcomes.

     

We continue to support the campaign with active monitoring, testing new variations, and scaling what’s working.  

 

The success is a reflection of trust, transparency, and a focus on measurable impact.

“We are incredibly pleased with the results. More than half the leads booked appointments. It’s made a big difference.”
Skin cancer clinic owner
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