A premium car wash and detailing service provider in Subiaco approached us with one simple goal: to increase online bookings for their hand car wash and detailing services.
While they had a great reputation locally, they wanted more visibility and conversions from people actively searching for car care services nearby.
We started by exploring different campaign types and targeting options. After multiple test rounds, Performance Max campaigns proved to be the most effective — especially for capturing high intent searches like “car detailing near me” and “hand car wash Subiaco.”
Our strategy included:
The campaign began in September 2024, and in just three months, we saw a dramatic shift:
Metric | September 2024 | January 2025 |
Impressions | 527 | 27,800 |
Conversions (Bookings) | 6 | 106 |
Cost per conversion | $55.27 | $4.59 |
Monthly budget | $500 | $500 |
We helped reduce their cost per confirmed booking from $55 to just $4.59, while steadily increasing volume and quality of leads. That’s a 12x drop in cost per booking in just a few months.
The client appreciated the clarity, speed, and direction of the approach and the results proved it.
