Google Ads Campaign for a Local Hand Car Wash & Detailing

743% ROI with total 118 conversions

The Opportunity

A premium car wash and detailing service provider in Subiaco approached us with one simple goal: to increase online bookings for their hand car wash and detailing services.

 

While they had a great reputation locally, they wanted more visibility and conversions from people actively searching for car care services nearby.

Our Approach

We started by exploring different campaign types and targeting options. After multiple test rounds, Performance Max campaigns proved to be the most effective — especially for capturing high intent searches like “car detailing near me” and “hand car wash Subiaco.”

 

Our strategy included:

  • Testing and refining keywords based on location and service type

  • Structuring ads to match user intent (hand car wash, premium car detailing, etc.)

  • Geo targeting around Subiaco and nearby areas

  • Using confirmed bookings as the primary conversion metric

  • Continuous budget and copy optimisation based on data insights

The Outcome

The campaign began in September 2024, and in just three months, we saw a dramatic shift:

 

Metric

September 2024

January 2025

Impressions

527

27,800

Conversions (Bookings)

6

106

Cost per conversion

$55.27

$4.59

Monthly budget

$500

$500

 

  • Total Spend over 3 months: ~$1,400
  • Total Conversions: 118
  • Average Booking Value (estimated): $100
  • Total Revenue Estimate: $11,800
  • ROAS (Return on Ad Spend): ~8.4x
  • ROI: ~743%

 

We helped reduce their cost per confirmed booking from $55 to just $4.59, while steadily increasing volume and quality of leads. That’s a 12x drop in cost per booking in just a few months.

Why It Worked

  • Data led decisions, not assumptions
  • Localised targeting and high intent keyword focus
  • Constant testing of ad variations and bid strategies

 

The client appreciated the clarity, speed, and direction of the approach and the results proved it.

“We are incredibly pleased with the results. More than half the leads booked appointments. It’s made a big difference.”
Skin cancer clinic owner
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