Google Ads Campaign for a Medical Clinics Group in Perth

68,400+ Conversions

The Opportunity

A well established group of medical centres across the Perth region approached us with a need to improve their visibility in local search and drive more patient bookings across multiple clinic locations.

 

Their goal was straightforward, to increase appointment bookings and phone calls from people searching for medical care nearby.

Our Approach

We understood early on that this was not a one size fits all strategy. Each clinic served a different neighbourhood, so our campaigns had to reflect that.

 

Our Google Ads strategy focused on:

  • Creating separate campaigns for each clinic location
  • Using geo targeting to capture “near me” searches from people looking for a doctor in their area
  • Optimising campaigns for conversions, not just traffic, including phone calls and appointment bookings
  • Writing relevant ad copies that matched the language and intent of healthcare seekers
  • Constant performance tracking and optimisation, using real world data to fine tune bids, locations, and ad formats

 

This approach allowed us to serve highly relevant ads to people at the exact moment they were looking for nearby medical help.

The Outcome

The campaign has been running successfully since 2021 and continues to deliver results:

  • Total ad spend: AUD $101,000
  • Impressions: 631,000+
  • Clicks: 97,100+
  • Conversions: 68,400+

 

With this level of efficiency, the client has been able to reach tens of thousands of new patients in a cost effective, measurable way.

Why It Worked

  • We aligned the campaign structure with their real world clinic locations
  • We focused on actions that matter, bookings and calls
  • We refined and improved the campaigns continuously over time

 

The client has been extremely pleased with the results, and the campaign is still running strong today.

“We are incredibly pleased with the results. More than half the leads booked appointments. It’s made a big difference.”
Skin cancer clinic owner
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