Search Ads
Driving B2B leads with Google search ads
About the Company
The client is an Australian-based company that provides high-quality, touchless industrial parts washing and sanitizing solutions. Their innovative technology is designed to ensure the highest levels of hygiene in any environment while being easy to use and efficient.
Challenges
Before implementing our targeted strategy, the client faced two main challenges:
- Difficulty in reaching out to new customers across Australia leads to low sale
- Searching for a channel for low customer acquisition cost
Solutions
Based on a thorough market analysis and consumer analysis of the market, Aeozo developed the following targeted solution
Ad campaigns
We ran targeted Google search ad campaign for the client
Our marketing team reviewed the client’s business, understood the industry and how the company ran its Google search campaign. The following improvements were made:
- Keyword Match Types were reset from Broad to either Phrase or Exact, as keywords that are broadly matched have good Click-Through Rates (CTR) but are expensive.
- The ads, scheduled to run all day, were restricted from 9 am to 10 pm when conversion rates were acceptable.
- Negative Keywords were added to improve performance.
- All critical parameters (including CTR, main keywords, conversion rate, and quality score) were checked weekly to ensure all campaigns ran optimally.
Results
Our solution made yielded the following results:
Our marketing team reviewed the client’s business, understood the industry and how the company ran its Google search campaign. The following improvements were made:
- The client acquired 600 new high-quality leads across Australia within 18 months using our solutions. and more than 50% of leads were converted
- The client invested AUS$ 11,800, and the ROI was AUS$ 45,0000 in 18 months.
- The number of leads that convert to sales doubled.
