As the cooler months approached, a local skin cancer check clinic introduced a seasonal bulk billing offer aimed at encouraging more people to prioritise their skin health. With skin checks often overlooked during winter, this created a unique opportunity to reach health conscious individuals before the summer surge.
Our client approached us with a clear goal: generate more bookings for skin checks across specific Perth suburbs using digital advertising… without spending a fortune.
From the outset, we knew that precision targeting and compelling creative would be key.
We developed a Meta advertising strategy built around:
This was not a set and forget campaign. We actively tested and iterated to ensure every dollar was working harder… adjusting headlines, creative angles, and calls to action based on what resonated most with our audience.
Within just the first month, the campaign generated:
These results far exceeded industry benchmarks and reflected the power of targeted Meta campaigns, especially when backed by a thoughtful strategy and continuous refinement.
This campaign proved that with the right digital strategy, even a short seasonal offer can deliver long term impact. For our client, it meant not just more bookings but greater awareness around skin health in the community.
